A good idea is not enough to build a successful business
Starting up a fashion business requires many skills and knowledge that go beyond the production of clothes. At the base, a fashion brand is a business and like other business it has to have a long term strategy, supported by a strong business’ model designed to differentiate your brand on the market and creare value for your customers. We offer the services to put your brand on the road to success.
The 3 main steps to develop a performing fashion business plan
Fashion business models
Planning by numbers. The birth and development of your company guarantees the economic sustainability of the model.
Design Brand Experience
Create an original brand identity to be transferred to your audience. Then establish in details how to spread it consistently through all the selected distribution and communication touchpoint.
Vision and mission: defining what the brand wants to become in the future and the actions to be done in the present to make it possible
Brand Value: establishing the key elements the company believes in by creating a detailed and concise brand image strategy
Business model: setting up a sustainable way for the brand create and transfer its value
Financial plan: tracing the numerical evolution of the company with a focus on financial viability
Market analysis: formulating a detailed report of who the players are and what they’re doing in the specific niche that the brand want to enter
Value Proposition and Brand Positioning: Ideation of mood and general style of the brand along with the nature of the brand – price positioning, how many collections a year, product categories
Communication: Design the communication channels and the tone of voice
Branding: Design a brand experience for your clients